Maximilian Gödecke is a GTM expert and international commercial executive with more than a decade of experience in enterprise software and technology commercialization, spanning scale-ups and established technology businesses. As Head of International Sales at All3, he leads the company’s commercial strategy and international expansion, bringing AI and robotics to the construction market. Previously, he led Semrush’s regional GTM strategy and sales organization across Central Europe, the Middle East and Africa. At Mytraffic, he built the company’s commercial organization across Germany, Austria and Switzerland from the ground up. He specializes in building markets for new technologies, developing and executing GTM strategies, shaping competitive positioning and building high-performing commercial teams that drive demand, adoption and international growth.